M&S | WELLNESS CAMPAIGN
In January, the audience enters a period of reflection and renewal, a time to reset and strive for a healthier, more vibrant year ahead. Set against snow-capped mountains and expansive landscapes, this campaign celebrates living at the peak of your life. A personal journey to recharge, strengthen, and reconnect with the world. Through evocative, caught moments bathed in soft winter morning light, and a palette of strong earth tones, we create a visual narrative that feels grounded, aspirational, and in perfect harmony with the product range.
This concept plays on the seven senses and how it’s more than a yoga class and drinking enough water - it’s a feeling. That feeling when you get some much-needed sofa time wearing our FlexiFit pyjamas. That feeling when you get eight hours sleep with an award winning pillow spray. That feeling when you hear the waves crashing on the beach, wrapped in your parka.That feeling when you light your favourite scented candle on a dark night.
It’s a feeling
