M&S | THE HOLIDAY SHOP
Context: A progression of our early summer campaign, keeping the holiday season fresh and relevant. A one-stop-shop for holiday essentials for the whole family, whether home or away
Concept The essence of a long summer is captured in warm tones and sunset gradients that paint the sky. Set against an outdoor, sun-drenched backdrop, a subtle sense of place. The scene evokes the relaxed vibe of a family vacation in Miami.
Bright, bold colors and striking graphical shapes add a sense of energy and playfulness, while a subtle feeling of place ties it all together. Various locations are depicted, from the pool and garden to the bustling city and the hotel itself.
360 campaign, instore, print, social, digital
Art Direction : Darryn Rowe
Design: Darryn Rowe
