M&S | BACK TO
Context: In mid-late August, as the summer holidays come to an end, customers start to think about getting ‘back to work/life’. The transition to autumn begins and so customers are looking to refresh their wardrobes. Showcasing that these pieces can be versatile and on trend for work/life moments.
Concept:A nod to the idea that we are ‘back to life’ showcasing MW and WW product with an element of travel and movement. We choose simple stripped back locations but include either motion blur of movement (people, cars, bikes etc) and simply playing with angles and framing to include some element of travel. This gives it a contemporary and modern twist and sets it apart from other AD out during this season
Creative & Art Direction - Graphic Design
