M&S | BACK TO
Back to Life celebrates the return to routine as summer fades and a new season begins. A story of movement, momentum, and modern style. Rooted in the everyday commute, the campaign captures real-life moments with a contemporary edge, using motion blur, dynamic angles, and subtle movement, people, cars, or bikes, to bring energy and authenticity to each frame.
Shot across pared-back London locations, it blends M&S’s quintessentially British heritage with a fresh, urban perspective. The styling seamlessly fuses denim with smart separates, showcasing versatility, longevity, and effortless transitions into autumn. With a touch of eccentricity in pose and personality, the imagery feels elevated yet relatable, making the everyday look unmistakably M&S.
